Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology , takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives. Lindstrom, who has spent much of his business life advising companies how to build stronger brands, is in a unique position to show readers how well the process can work. Lindstrom makes the case that branding begins in the womb — sounds and tastes the mother experiences are shared by the growing baby and can dramatically affect preferences and behavior after birth. He describes a candy company that distributed samples to pregnant women apparently with no nefarious plan for prenatal brandwashing and was surprised to find that the resulting children showed a strong preference for the flavor of that candy. The branding assault commences in full once infants start experiencing the world around them. It may not be a surprise by 36 months American kids can recognize a hundred brand logos.
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By Martin Lindstrom and Morgan Spurlock. Upload Sign In Join. Create a List. Download to App. Length: pages 6 hours. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.
Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Book Preview Brandwashed - Martin Lindstrom. Start your free 30 days. Page 1 of 1. I really enjoyed this, and recommend it to anyone who is interested in marketing strategies. If nothing else, read chapter 9 on data mining. It's fascinating and very disturbing. Some scary stuff in here about how the marketing mind thinks!
Read and learn! Lindstrom, a marketer with decades of experience at shaping the images of McDonald's, Microsoft and even an unnamed royal family but you can guess who , explains how retailers get you to buy and how brands get you to buy their products. It even more invasive than you'd think. Lindstrom details the use of fear, peer pressure and nostalgia to sell things like iTunes downloads and soda, how the success of expensive fruits like acai and goji have been a result of marketing over science, how some grocery stores have your shopping cart wired to tell them everything you choose and how long you spend shopping, and that digital coupons and loyalty cards are sending your personal info to the stores permanent data banks.
This was published in , so I don't know if all the procedures are still being used, but I would guess that the majority are. It's a very interesting subject and Lindstrom explains the marketing tactics very well. Thoroughly enlightening and horrifying!
This book had a ton of information about how companies are vying for our patronage. Nothing too new or surprising here. Lindstrom is a little too fond of the expression "more than you can imagine.
So, yeah- you are being marketed to every second of your life, unless you live in a cabin in the unspoiled woods. Speaking of the unspoiled woods, I thought a lot about Ma Ingalls while I was reading this- I wonder who marketed what to the pioneers, and what brands were popular, and why.
I know there are brand names scattered through some of the other period fiction I've read, but offhand, I don't remember any from the Little House series. The writing here is pedestrian and the concepts interesting but familiar. A real eye opener to the way Marketeers-online, and off use neuroscience to target behavioural advertising at us to make us buy.
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should question it. One of the most interesting chapters was at the end where he talked about the experiment he and some others did with a family, the Morgensterns, where they were brand ambassadors for products and where, when they were advocating green products other people listened, saying that it is important what brands you advocate to your friends and family and to be mindful of it.
Yes we have free will, but we have to be willing to use it. It calls for us to be a little more mindful, and maybe to play games with the marketing types. That we're being watched for every step we take and that privacy is often an illusion. Me, myself? I'm going to continue using my reward cards in shops, they get something back, also I have to eat gluten-free so this is telling them that I buy certain brands, which they will hopefully continue stocking.
That while you're a commodity, that you have to make sure that you influence them with the good choices, as well as your unthinking choices.
To buy what you want and try to ignore the influence of others trying to make you do what you don't want to do. It also tells me that I should be more adventurous in my choices and to venture out of my comfort zone occaionally - provided there's no gluten involved, of course.
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Look Inside. Sep 20, Minutes Buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.