Having lived in and worked in countries around the world, Keith Dinnie has gained unique insights into the different conceptions and approaches to place branding , some of which he shares in the interview. He also reflects on how the nation branding scene has changed and evolved since publication of the first edition of his book in That was the first time I had come across a country explicitly being treated as a brand. Initially I was highly skeptical, for the reasons that opponents of place branding still put forward, i. Cities, regions and countries get branded every day by foreign media, credit rating agencies, individual commentators, and the malevolent force of lazy ignorant stereotyping. At the very least, countries can attempt to make use of the communicative power of branding to counter such stigmatization.
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It seems that you're in Germany. We have a dedicated site for Germany. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice.
The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.
By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding. Only valid for books with an ebook version.
Publishing With Us. Book Authors Journal Authors. Free Preview. Buy eBook. Buy Hardcover. Buy Softcover. FAQ Policy. About this book The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. Show all. Branding Budapest Pages Szondi, Gyorgy.
Edinburgh Pages Wardrop, Kenneth. Superflat Tokyo Pages Kelts, Roland. Show next xx. Services for this book Download High-Resolution Cover. PAGE 1.
Introduction to the Theory of City Branding
City Branding: Theory and Cases